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Established in  February 2015. Started as a dream of owner, creator Faye Hutchins. Her first passion was massage therapy when she opened Spa Moab here in Moab, Utah. While bringing in active wear to sell in the retail area of the spa she quickly saw a niche to fill.


Moab, the town of mountain biking, rock climbing, rafting, and hiking, home of a dozen or so Tee shirt shops was in need of some style and flare. With the motivation and drive to bring upscale and trendy clothing to Moab, Indigo Alley was born. We offer mostly local and ethically conscious clothing and accessories. We support small businesses, vegan friendly, and American made products. We look forward to serving our community of fashionistas both local and abroad. Thank you for your interest in Indigo Alley.

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